Celebrating Pride Month with Genuine Marketing: Lessons from Skittles, Absolut Vodka, and Adidas

As we welcome Pride Month, it’s important to consider how brands authentically celebrate and support the 2SLGBTQ+ community. At Studio25, we believe that marketing strategies should be genuine and harmoniously integrated into a brand's core values. This philosophy aligns with insights from a recent article "New 2SLGBTQ+ Marketing Survey Points to the Brand Actions that Will Minimize 'Rainbow Washing' for Pride." The article highlights the community's desire for authentic allyship that extends beyond token gestures or “rainbow washing”. Let's explore what genuine marketing looks like and spotlight brands that showcase this approach.