How to Get People to Care About Your Business: Leveraging Your Unique Selling Proposition
Tips, Branding, Brand Positioning Jessica Cheshire Tips, Branding, Brand Positioning Jessica Cheshire

How to Get People to Care About Your Business: Leveraging Your Unique Selling Proposition

Getting customers to notice and care about your business can seem like a daunting challenge. However, there’s a key strategy that can make a significant difference: leveraging your unique selling proposition (USP). In this blog, we’ll explore how retail businesses can identify, craft, and effectively communicate their USP to captivate and retain customers.

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10 Social Media Ideas to Boost Your Contracting Business
Tips, Social Media, Contractors Jessica Cheshire Tips, Social Media, Contractors Jessica Cheshire

10 Social Media Ideas to Boost Your Contracting Business

In the competitive world of general contracting, standing out on social media can be a game-changer. Engaging and relevant content not only attracts potential clients but also establishes your expertise and builds trust. Here are ten powerful social media content ideas designed specifically for general contractors to help you maximize your online presence and grow your business.

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This is Why You Should Be Using Meta Ads for Your Business
Branding, Tips, Meta Ads, Social Media Jessica Cheshire Branding, Tips, Meta Ads, Social Media Jessica Cheshire

This is Why You Should Be Using Meta Ads for Your Business

Enter Meta Ads (formerly Facebook Ads), which provide a highly strategic approach to finding your target market on a larger scale than you can organically. At Studio25 we have seen significant growth for our clients by utilizing Meta Ad campaigns to reach larger audiences. Let’s explore some no-brainer reasons you should be using Meta ad campaigns to promote your business! 

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Celebrating Pride Month with Genuine Marketing: Lessons from Skittles, Absolut Vodka, and Adidas
Branding, Tips, Pride, News Jessica Cheshire Branding, Tips, Pride, News Jessica Cheshire

Celebrating Pride Month with Genuine Marketing: Lessons from Skittles, Absolut Vodka, and Adidas

As we welcome Pride Month, it’s important to consider how brands authentically celebrate and support the 2SLGBTQ+ community. At Studio25, we believe that marketing strategies should be genuine and harmoniously integrated into a brand's core values. This philosophy aligns with insights from a recent article "New 2SLGBTQ+ Marketing Survey Points to the Brand Actions that Will Minimize 'Rainbow Washing' for Pride." The article highlights the community's desire for authentic allyship that extends beyond token gestures or “rainbow washing”. Let's explore what genuine marketing looks like and spotlight brands that showcase this approach.

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5 Reasons Why Video Content is Essential for Social Media Marketing
List, Tips, Social Media, Video Content Jessica Cheshire List, Tips, Social Media, Video Content Jessica Cheshire

5 Reasons Why Video Content is Essential for Social Media Marketing

Social media has become the cornerstone of brand promotion and customer engagement. With platforms like Instagram, TikTok, and Facebook dominating online interactions, businesses must adapt their marketing strategies to stay relevant. One powerful tool that has emerged as a game-changer in social media marketing is video content. In this blog post, we'll delve into five compelling reasons why incorporating video content into your social media strategy is imperative for boosting brand awareness and visibility.

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The Real Difference Between Marketing and Branding
Branding, Marketing Jessica Cheshire Branding, Marketing Jessica Cheshire

The Real Difference Between Marketing and Branding

Just as in social settings, where introversion and extroversion complement each other, so too do branding and marketing in the realm of business. Neglecting one in favour of the other leaves a void, a missed opportunity to connect deeply or broadcast broadly. Let’s dive into the real differences between marketing and branding, and how you can take advantage of these two important pillars!

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4 Reasons Why Brand Identity Matters for Your Business
Branding, List, Tips Jessica Cheshire Branding, List, Tips Jessica Cheshire

4 Reasons Why Brand Identity Matters for Your Business

Brand identity is more than just a logo or a catchy tagline. It’s the personality of your business and how you present yourself to the world. Think of it as your business’s wardrobe, mannerisms, and overall vibe—everything that makes you unique and memorable. At Studio25, we believe a strong brand identity is the secret sauce to standing out in a crowded market.

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