4 Basics of Building a Successful Brand
Building a successful brand comes down to four essential pillars: identity, consistency, engagement, and value. Your brand identity is all about what makes you unique—the visuals, the messaging, and the personality that sets you apart from everyone else.
How to Get People to Care About Your Business: Leveraging Your Unique Selling Proposition
Getting customers to notice and care about your business can seem like a daunting challenge. However, there’s a key strategy that can make a significant difference: leveraging your unique selling proposition (USP). In this blog, we’ll explore how retail businesses can identify, craft, and effectively communicate their USP to captivate and retain customers.
This is Why You Should Be Using Meta Ads for Your Business
Enter Meta Ads (formerly Facebook Ads), which provide a highly strategic approach to finding your target market on a larger scale than you can organically. At Studio25 we have seen significant growth for our clients by utilizing Meta Ad campaigns to reach larger audiences. Let’s explore some no-brainer reasons you should be using Meta ad campaigns to promote your business!
Celebrating Pride Month with Genuine Marketing: Lessons from Skittles, Absolut Vodka, and Adidas
As we welcome Pride Month, it’s important to consider how brands authentically celebrate and support the 2SLGBTQ+ community. At Studio25, we believe that marketing strategies should be genuine and harmoniously integrated into a brand's core values. This philosophy aligns with insights from a recent article "New 2SLGBTQ+ Marketing Survey Points to the Brand Actions that Will Minimize 'Rainbow Washing' for Pride." The article highlights the community's desire for authentic allyship that extends beyond token gestures or “rainbow washing”. Let's explore what genuine marketing looks like and spotlight brands that showcase this approach.
The Real Difference Between Marketing and Branding
Just as in social settings, where introversion and extroversion complement each other, so too do branding and marketing in the realm of business. Neglecting one in favour of the other leaves a void, a missed opportunity to connect deeply or broadcast broadly. Let’s dive into the real differences between marketing and branding, and how you can take advantage of these two important pillars!
4 Reasons Why Brand Identity Matters for Your Business
Brand identity is more than just a logo or a catchy tagline. It’s the personality of your business and how you present yourself to the world. Think of it as your business’s wardrobe, mannerisms, and overall vibe—everything that makes you unique and memorable. At Studio25, we believe a strong brand identity is the secret sauce to standing out in a crowded market.